Rolex is certainly not a trendy brand. So while many other top luxury brands have focused on producing unisex replica watches and smaller men's watches, Rolex has gone in the opposite direction, making bigger watches for men. Let's take a closer look at how the Rolex men's watches are getting bigger, and how the brand is positioning itself for a more classic size timepiece
Explorer I/II, Air-King, And Sea-Dweller All Got Larger Case Sizes
Since its debut in the 1950s, the Rolex Explorer watch has featured a 36mm case. That's why it's always a good idea for men with smaller wrists to buy a more athletic Rolex. That all changed in 2010, however, when Rolex released a larger version of the Explorer in 39mm and halted production of the Explorer 36. More importantly, just a year later, Rolex Replica increased the size of the Explorer II case from 40mm to 42mm, and in 2011, Basel world launched the Explorer II ref. 216570.
In 2016 Rolex unveiled a bulgy Air-King watch, a watch that has used conservative 34mm oyster case throughout its long history. The air-king has grown significantly, by 6mm, and now comes with a 40mm case (not to mention a completely redesigned dial and anti-magnetic properties).
Then, at Basel world in 2017, things got really crazy, when the Sea-Dweller got bigger and went from a 40mm case to a new 43mm one. With Rolex releasing a two-tone version at Basel world in 2019, the 43mm sea dweller looks set to stay.   
Rolex Offers Larger Options of the Datejust, Day-Date, and Yacht-Master
In addition to stopping the smaller version altogether and replacing it with a larger model, Rolex now offers a larger option to sit next to the traditional size. For example, there are Datejust 41 and day-date 40 collections, with larger versions of the classic proportionally Datejust 36 and day-date 36 replica watches. Let's not forget the short-lived day-date II and Datejust II series, both 41mm men's watches.
Notably, Rolex's new Day-Date 36 watches, which were on display at Basel World this year, have a more feminine design, with plenty of diamond and gemstone dials. Is this a way for Rolex to introduce bigger (and more expensive) 40 Day-Date men's watches?
Larger men's watches have more options than ever before
Before the launch of the 44mm Yacht-Master II series in 2007, the largest Rolex watch on the market was 40mm, which belonged to a different series of Rolex's "professional" series. Today, there are more options for men's watches over 40mm, including dres' watches and sports watches. It will be interesting to see how Rolex scales up over the next few years. Will the brand continue to expand in the foreseeable future? We'll just have to wait and see.