There have been varying interpretations of Bond's military rank but in the books at least in the films, it was not a cover or an honorarium but a reflection of Bond's service during World War II, in the Royal Navy. Daniel Craig's Bond appears to have served in either the SAS or SBS before joining MI6, but in You Only Live Twice, The Spy Who Loved Me, and Tomorrow Never Dies Bond is portrayed in his Royal Navy uniform.
The replica Omega watch has released the Omega Seamaster Diver 300M "Commander's Watch" Limited Edition at an event in London to commemorate Bond's long use of the Seamaster in films, as well as its long relationship with the Commander. The use of the Seamaster was according to Omega suggested by costumer Lindy Hemming, who was costume designer for Goldeneye, Tomorrow Never Dies, The World Is Not Enough, Die Another Day, and Casino Royale.
Says Hemming, "I fought for Bond to wear an OMEGA fake watch because I wanted to change to a replica watch that I felt was appropriate for a naval commander to wear, my father had been in the RAF but was friendly with navy men and I remember as a child one often visiting us, and he always wore this OMEGA, which impressed me a lot - this unusually sporty design that looked as though it was built for purpose."
The Commander's Watch Limited Edition is technically identical to other Seamaster 300M Diver's watches, with a 41mm case, and Omega caliber 2500 movement with co-axial escapement. The major difference is in the color scheme, with a strap and bezel that reflects the colors of the ensign of the British Royal Navy. The bezel is blue ceramic with a Liquidmetal scale, and the dial is white ceramic.
The 007 "gun" logo is present on the rotor and also on the tail of the second's hand; other than that the front of the watch has no 007 brandings. The Commander's Watch will also be provided in gold; in steel production will be 7,007 pieces and in gold, only seven. The yellow gold fake model has a ceramic bezel, white ceramic dial, and Ceragold numerals and markers.